In partnership with Tourisme Îles de la Madeleine, the Recreational Tourism Cluster developed a project to support fifteen organizations in the adoption of digital marketing best practices.
The project includes three workshops as well as coaching services for the businesses to develop a content creation and distribution strategy (and do some testing), according to their target clienteles and business goals.
The project builds on the expertise and professional resources of the region. In fact, Edith Jolicoeur, a Web and Social Media strategic use counsellor, trainer and speaker, will participate in the creation and facilitation of the workshops. L’Île Imagin’air, Ariane Arsenault (Youtuber and owner of La Fille de la mer – a handmade soap
business), Nigel Quinn (professional photographer) and the SADC des Îles are also part of the project. The coaching services will be offered until September 2018.
The project was inspired by the Content Campus of the Digital Tourism Think Tank – an international organization aiming to provide leadership to the tourism industry in terms of digital marketing best practices.
Tourisme Iles De La Madeleine